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From Ticker to Toolkit: The Story of SBot

SBot evolved from an AI personality making live podium predictions during the 2024 IRONMAN Pro Series into a 2025 internal assistant connected to ticketing, timekeeping, expenses, equipment, and schedules. Those lessons led to SBot Labs, web and iOS tools that combine GPS, competition data, and broadcast graphics to help production teams deliver live race coverage.

BCC Live Broadcasts 2026 Lauf Gravel Worlds Pro Race and Debuts SBot Labs Tracking Technology

BCC Live supported the 2026 Lauf Gravel Worlds Professional 150-mile gravel race with an onsite and remote production team, while debuting SBot Labs tools for real-time camera tracking and automated live graphics.

LiveU’s New LU900Q Powers Record-Breaking Broadcast of the 2026 Memorial Hermann IRONMAN Texas North American Championship

LU900Q with LIQ delivered despite challenging course and rough terrain, garnering 30% increase in viewership LiveU, the leader

BCC LIVE’S 2025 YEAR IN REVIEW

In 2025, BCC Live counted up one of its biggest—and busiest—years of work to date! Our team has flown, driven, and bicycled all over the world in the pursuit of producing unbeatable events for our clients. But unless you’re on this side of the keyboard, you might not know everything we got up to! Let’s have a good look at our year.

BCC Live Streams the Inaugural LT Games — Live, Multi-Camera, Multi-Angle, On Our New Platform

On October 25-26, 2025, the fitness world turned its gaze to Minneapolis, where Life Time, Inc. launched the first-ever LT Games — a 17-station, hybrid-athlete competition designed to test strength, endurance, power and agility.  BCC Live was privileged to bring it to the world, serving as the official live-broadcast partner putting together a six-camera show (four fixed, two roving) that captured every angle of the action.
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