BCC Live supported the 2026 IRONMAN 70.3 World Championship broadcasts from Nice on September 12 and 13 with onsite studio and field talent, global distribution across major outlets, a new YouTube MultiView experience, and SBot Labs callout graphics powered by Sports Stats data.
Continue reading
SBot evolved from an AI personality making live podium predictions during the 2024 IRONMAN Pro Series into a 2025 internal assistant connected to ticketing, timekeeping, expenses, equipment, and schedules. Those lessons led to SBot Labs, web and iOS tools that combine GPS, competition data, and broadcast graphics to help production teams deliver live race coverage.
Continue reading