Welcome to BCC Live’s new blog! This page is a behind the scenes look into what gives us our secret sauce and to provide insight to all of the cool and exciting things happening at BCC! We’ll provide current content and keep you updated on projects we’re working on as well as some of the uplifting experiences we’ve had along the way or some memories we’d like to share.
To open our new blog, how about a brief history about BCC Live (Boulder County Communications) and how the magic you see before you came to be?
How it Began
Started in 1998 by Dave and Melinda Downey, BCC started as a locally owned and operated technology company. In the early days, we specialized in telecommunications systems and I.T. services. We acquired a variety of clients over the years, one of which would propel BCC into a new era.
In 2005, BCC began providing services for IRONMAN North America (NA Sports) when they moved to Boulder, CO. Over the years, our role grew from providing I.T. support at their corporate office to include going to the sporting events they produced.
We would run phone lines for the merchandise tent and audio for the start line, transition and finish line. Additionally, we produced the opening ceremony and awards and volunteer banquets for each full-distance race.
We are constantly inspired by the athletes, so we began making videos to inspire others. We truly love to tell their stories in hopes they might inspire others. Post-production video became a passion for us.
Media Gallery:
Behind the camera at IRONMAN Louisville in Kentucky
Continued Growth
As internet became more mainstream and faster, we began installing high-speed internet connections at the venue and live streaming at the races.
Innovation has always been a driver for us. We are never content to simply do what we’ve always done.
In 2018 we decided to take on a couple of new and challenging opportunities. We partnered with Rock n’ Roll Marathon to develop an idea to provide musical mile markers at each mile of their races. After a successful season we were fortunate enough to expand our role to the start and finish line audio for their North American Series.
Pushing for Innovation
Our second big addition in 2018 was expanding our video production to include broadcasting races across the world live on Facebook Watch. In the first year of production the IRONMAN Facebook Watch race broadcasts received over 150 million views.
Currently, our team produces and broadcasts the IRONMAN VR Series (among other things). We’re fortunate to have a partner that is willing to innovate and willing to try new things during these times.
What to expect
Moving forward, we hope to use this blog to provide more insight into how we do what we do and let you in on some of the fun creative things that go on behind the scenes at BCC. We’d like for this blog to be insightful and lighthearted.
“Act as if what you do makes a difference. It does.”
— William James
Please don’t hesitate to contact us and let us know what topics or questions you’d like for us to touch on.
— The BCC Live Team