This Last Weekend: Rock n’ Roll Nashville, IRONMAN Texas, Canyons Endurance Run One

IRONMAN Broadcast Hosts Michellie Jones (left) and Michael Lovato (right) in the Studio

BCC Live is based in Boulder, Colorado, and a large amount of our day-to-day work involves interfacing with local businesses and projects to make killer videos or produce top-notch livestreams. We love working with people in our home state, but our team spends a lot of time elsewhere! This last weekend was no exception—our team split into four parts this time, to handle three events across the country and a broadcast at home simultaneously. A lot to handle for a small company? Sure! But as you’ve seen in earlier posts, we always have a plan and the top-notch crew to knock it out. Let’s see how we tackled this challenge…

The Canyons Endurance Run

First, an interesting challenge—a new event to us, with some unique challenges to take on. The UTMB Canyons Endurance Run in Auburn, California is an “ultra-trail” run with distances up to 100 kilometers and an ascent of up to 14,000 feet—a significant challenge for the athletes, and since we needed to capture footage along the course and a full recording of the finish lines, we had our work cut out for us! Oh, and did we mention that the weather wasn’t going to make it easy?

A finish-line venue before it was all set up. Chilly!

Streaming in the snow? That’s not normally in our wheelhouse. What’ll we do?

Well, we always find a way! Between transporting generators from point to point, wrapping up cameras to keep them dry, and figuring out the best ways to record or stream the race, we bridged every gap to get the content we needed. That’s how things go here at BCC Live—when a problem comes up, we don’t just give up on the project. Some improvisation and quick thinking might be in the cards, but we aren’t done until the client gets what they need.

Rock n’ Roll Nashville

Next up: a classic in our wheelhouse, another excellent Rock n’ Roll marathon in beautiful Nashville, Tennessee. Tennessee is one of our most-visited states between the multitude of events hosted in Nashville, Chattanooga, and elsewhere, so we were excited to visit once more and bring our best to the occasion. It promised to be a large event, as well—with over twenty thousand runners registered, it’d certainly be high-profile! What’s more, while the half-distance and full marathons would be taking place at the same time as per usual for these events, the 5K and an additional 6.15-mile race would take place on the same day, at around the same time. That’d require team members being in another location, using a whole additional string of speakers and figuring out a good way to load and unload them while the start of the longer races was underway. Tricky stuff when we don’t usually have many team members on site!

Yet again, it was time for “divide and conquer.” Our box truck was packed full of the gear we’d need for both start lines and we headed to the site to begin a full-scale juggling act. Everyone worked independently to set up portions of the event or run the show once things were in place, switching from place to place as necessary to make sure no one place was understaffed. Then, once it was time to pack everything at the start lines back up, we ended up ahead of the game with extra hands to speed things up! Though a tricky setup and some toasty weather tried its best to throw us off, it’d take more than that to keep BCC Live down.

IRONMAN Texas

Finally, there was the last event on the docket: Ironman Texas, a full-scale event that promised to keep everyone busy. Apart from the grand scale of the Ironman World Championships, full-length Ironman triathlons are some of the most challenging events for us, just because of how long race day is for us. We might be up and working hard in excess of 24 hours straight to pull off the perfect event! Now there’s a situation where a good plan is indispensable. Fortunately, the large scale of these events means we can send in a large team, and so six team members headed out to The Woodlands to execute another classic event.

What’s more, as a tentpole event for the Ironman Group, we had a full TV broadcast to handle on top of our standard event-production duties. (That’s our studio setup in the above image, with the hosts ready to provide commentary!) Between our broadcast team and the “boots on the ground” team, just about every team member was busy throughout the weekend.

One of the most crucial parts of these events is staying strong throughout. It’s not so simple as “keeping everything running until the end and then going to bed,” we must keep all of our audio equipment and livestreaming systems up and running, go out onto the course to shoot footage of notable athletes, and react to any unexpected changes all through the day and night, and then break everything down and pack it up for the next event, usually at around 2 in the morning. Everyone has to conserve energy as much as possible throughout the day and find the time for meals in between bursts of work, while keeping a vigilant eye out for any trouble that may arise. Unless you keep in mind the length of the day, you’ll find yourself falling asleep standing up! Luckily, with the right amount of mindfulness and some experienced leadership, Ironman Texas went off according to plan.

Look ma, we’re on TV! Two of our team members get into the broadcast while they shoot photos and video at the finish line.

Long events or short ones, new ones or old, at home in Colorado or across the country, we here at BCC Live have the capability and willingness to tackle just about anything. Whether we need to send a small detachment of one to three team members or a full complement of seven or more to fill an event’s needs, our crew has the knowledge and the rapid-reaction ability to make it happen. When it comes to event production, nobody else in the country does it quite like we do. Having a small team of experienced and knowledgeable professionals means everyone is on the same page all the time and can be trusted to tackle any task that springs up. And with our robust base of information about past events we’ve helped put on, we can often just refer to how a problem was solved before (“Remember how we hooked up the start-line lights at Rock n’ Roll New Orleans? Let’s do the same thing in Nashville!”) and roll through without breaking pace.

The best part about our job is figuring out how we can apply the knowledge we’ve accumulated to new and exciting challenges. Events like the Canyons Endurance Run are a perfect example of that. Although a running race like that has very little in common with an Ironman triathlon, many of our strategies to tackle the event’s complexities were adapted directly from our plans for those events. We’d love to apply what we’ve got to the events on your docket, so reach out to us and we’ll get started!

Opening the 2022 IRONMAN NA Season

Proud Female Athlete Finishes IRONMAN 70.3 Oceanside

Ironman triathlons are a huge part of the year for us—and for all the wonderful athletes who participate in them! Thanks to Ironman Group putting on events across the latitude range in North America, athletes can have a great time avoiding the summer heat up north or staying clear of the winter’s chill down south. But in the first few months of the year, Ironman events on the North America circuit take a break for a good bit of much-needed rest and recuperation. And while we here at BCC Live have a lot of other events to attend in that time, we still take a bit of a breather…

Until now. That’s right—at the start of April, Ironman returned to the spotlight with two events on the same weekend: 70.3 Oceanside and 70.3 Texas. Oceanside, California welcomed athletes on Saturday the 2nd and Galveston, Texas followed up the next Sunday, providing a perfect opportunity to accommodate everyone who wanted to get an early start on the season. What’s more, our “home team” in Boulder had their work cut out for them as well, handling the broadcast for 70.3 Oceanside as well as the Ironman Africa Championship at Nelson Mandela Bay, South Africa. Four big projects in one weekend—too much to handle? Not for us! But how did we tackle all of it, and how did it go?

A preview of what’s to come—there are plenty of sights to see on our journeys!
The run course map for 70.3 Oceanside. We spend a lot of time studying these maps in the planning phase for an event!

Well, the good news is, we already had a fair amount of experience with these events. Though venue layouts, start or finish locations, and courses may change, the base concept of an event is consistent. We rolled out our plans from previous years, studying what we tried and what we learned to find strengths and points of improvement. From there, it’s all about searching for updates—months in advance, we interface with the race directors and other staff members from the Ironman Group to see how their plans have changed. Meanwhile, other BCC staff members will update our plans, check with venue hosts and local governments to make sure everything will be race-ready, and start booking travel for our team members. Proper planning prevents a paltry performance, so we go to great lengths to make sure just about everything is ready to go before anyone even sets foot on site.

And speaking of “on site,” let’s find out how that part of the job went. First up was 70.3 Oceanside, a real favorite in series and a fitting choice for the first race of the North American season. Athletes were met with a swim in the open ocean, a bike both through the hills of Southern California and along the coast, and a run along the coastline where the sea breeze surely helped keep things cool. Our team arrived onsite with a plan ready to roll and three experienced team members ready to give it their all. Fortunately, the weather was in everyone’s favor—with a high of about 65 degrees, both athletes and staff were at no risk of overheating, so we could all give it our all to make the event as good as possible.

While the Oceanside team was setting up its first equipment, the Galveston team was just arriving on-site at the charming Moody Gardens, a resort and tourist destination that was more than ready to accept athletes and spectators. Runners were able to weave through the resort’s peaceful paths in a multi-loop course, but not before a ride on a truly remarkable bike course which led them down 25 miles of the coastal Bluewater Highway and all the way off of Galveston Island before returning to Moody Gardens for their transition. Though the temperature in Galveston was about ten degrees higher than in Oceanside, this proved not to be an issue, as the strong winds classic to the area sure helped cool things off! In fact, there were concerns that the wind would blow away speakers or bring thunderstorms with it. It was time for us to plan for the worst…

Back in Oceanside, final preparations were underway for race day. One of the most crucial parts of setting up for any event the Ironman Group puts on is making sure the point-of-sale systems onsite are ready to roll so all the athletes can pick up souvenirs and last-minute gear, and this event was no exception. BCC Live sees to it that point-of-sale systems are ready, powered, and provided with Internet at every Ironman event in the country, so we have plenty of experience! Of course, with the help of the dedicated merchandise staff, anything can be made a breeze.

Over in Galveston, the wind didn’t bring thunderstorms—but it did bring rain. Our team and staff hunkered down for a couple hours with our gear covered up, ensuring nothing took water damage while we reinforced everything against the wind with plenty of heavy sandbags. Fortunately, the wind blew the rain clouds away before long, and we were back in business to finish our setup.

What’s better than watching people cross a finish line? These athletes at Oceanside sure brought the energy right through to the end!

Finally, Saturday rolled around and we sprang into action. Galveston had the most straightforward job, finalizing their plans for their Sunday race day while putting on an IRONKIDS fun run with the same sort of party-ready audio we bring up for full races. Meanwhile, Oceanside’s race day was in full swing, starting bright and early. Soon enough, they were sending video back to our home office to facilitate a great broadcast, covering the opening of the Ironman season and noting all of the pros who were competing for the top spot. It took quite a bit of work to get all that video up and running, but we’re always ready. Our team recently set into motion a major upgrade to our home studio including a new set and advanced new equipment (keep an eye out for a blog post about that!), so we were certainly up to the task.

Fortunately, when it comes to events, BCC Live moves like a well-oiled machine. Before long, the final finishers at Oceanside had crossed the line and our team began to pack things up, while also ensuring everything was ready for a top-tier awards ceremony. Race day is always a long day, but it’s worth it to see the smiling faces of our victorious finishers.

10 seconds to go until the show starts… were we read? Of course!

But as the Oceanside team was winding down, Galveston was picking up the pace—and the Boulder team kept on trucking! In fact, the African Championship began at about 10:45 PM Saturday on Boulder time, so it was a very long day for them indeed. Luckily, since we have enough staff to put on multiple events at once, nobody ended up being too overworked, but it was still a lot of tasks for a small company to juggle!

With a great plan and a nice venue, 70.3 Texas got going right on time to send athletes into the water. Over the day, team members swapped around roles to keep everything running, whether that was running the start and finish, preparing the stage for awards, or recording the entire length of the course on video. While the Boulder team wrapped up their broadcast of the African Championship, things started to cool down for Texas, too. No major issues arose during the events, so we all had a worry-free time. Remember what we said about proper planning?

Athletes prepare to enter the water at Galveston. Every swim start is different, and in this case athletes take a plunge off the dock before they begin!

By the end of the day on Sunday, all of our teams were packed up and ready for a well-earned night’s sleep. While some of us had to catch a flight the next morning, others just had a short drive back home from the studio—but either way, it was time to enjoy the sweet victory of four major projects completed. It was a lot to handle all at once, but nobody else does things like we do, as often as we do, with the determination and dedication to succeed that we have. The Ironman season to follow will bring similar challenges, but we’ve just shown that we’re up to the task!

Two of our team members take a well-earned break at a restaurant in Galveston before hitting the road. Where will they go next?